Wild Turkey Hunt
Client
Wild Turkey
Role
Social Media & Digital Strategy
Creative and Content Creation
UI and UX Design
CRM
Media Planning and Buying
The campaign that connected Australia with the wild
Wild Turkey isn’t only wild by name. It’s wild by nature too. So when we were tasked with promoting their ‘Spirit of the Wild’ brand platform and building a community of fans, we looked to Australia’s wild side.
We created The Wild Turkey Hunt, a website that served up photos of the most incredible locations in the Australian wilderness and challenged Australians to pinpoint where they were taken.
We also released itineraries for people to visit the wild, along with limited edition Wild Turkey bottles and other prizes that enhanced outdoor experiences like picnic bags, eskis and portable barbecues.
New landscapes were released on social platforms fortnightly prompting ongoing engagement. They were also supported strategically with SEM and emails driving traffic to the website.
Our community began connecting with the Australian wilderness, and each other by sharing their own location hints and travel tips.
Turning Wild Turkey fans, into fanatics.
The stats say it all
991kreach on social
75% of visitors completed the challenge
33% increase in subscribers in just six weeks
13% contribution to the increase in trial
