Dyson hair science
Dyson has been researching the science of hair for over 10 years, and learned that high heat damages hair.
Their truly innovative hair care products are engineered with pioneering technology for every hair type, every style without extreme heat.
Insight
Running low on time, desperate to achieve the style you’d hoped for, doing things as you always do. There’s plenty of reasons people don’t break from using high-heat hair tools.
Real hair challenges
We chose trusted influencers that reflected the diverse local population, to tell compelling stories about real women, and real hair challenges.
NGAIIRE
My hair is my armour to perform
Singer and artist @ngaiire requires the flexibility of creating multiple styles on the go, while avoiding extreme heat damage. She uses the cordless Dyson Corrale™ straightener to master any style, anywhere, anytime.
ELLIE COLE
My hair does undergo a fair amount of stress, whether it's from the chlorine, UV rays or sunscreen
Paralympic gold medalist @elliecoleswim can't avoid environmental damage to her hair, so she uses the Dyson Supersonic™ hair dryer to support her hair health and dry hair fast with no extreme heat.
LINDY KLIM
My busy schedule definitely takes it out on my hair
Entrepreneur @lindyklim needs a hair styler that can do it all, without the damage. She uses the Dyson Airwrap™ multi-styler to easily create a variety of styles, whilst protecting from extreme heat damage.
Bringing the stories to life
We captured everything in a one day, one location shoot. All three talent were in attendance, the schedule was brisk, and the interviews carefully planned.
Spreading the hair science story
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Production Company: We Know Video
Photographer: Daniel Goode
