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Styled with Dyson




Creative Campaign

Dyson hair science

Dyson has been researching the science of hair for over 10 years, and learned that high heat damages hair.

Their truly innovative hair care products are engineered with pioneering technology for every hair type, every style without extreme heat.


Running low on time, desperate to achieve the style you’d hoped for, doing things as you always do. There’s plenty of reasons people don’t break from using high-heat hair tools.

Real hair challenges

We chose trusted influencers that reflected the diverse local population, to tell compelling stories about real women, and real hair challenges.


My hair is my armour to perform

Singer and artist @ngaiire requires the flexibility of creating multiple styles on the go, while avoiding extreme heat damage. She uses the cordless Dyson Corrale™ straightener to master any style, anywhere, anytime.


My hair does undergo a fair amount of stress, whether it's from the chlorine, UV rays or sunscreen

Paralympic gold medalist @elliecoleswim can't avoid environmental damage to her hair, so she uses the Dyson Supersonic™ hair dryer to support her hair health and dry hair fast with no extreme heat.


My busy schedule definitely takes it out on my hair

Entrepreneur @lindyklim needs a hair styler that can do it all, without the damage. She uses the Dyson Airwrap™ multi-styler to easily create a variety of styles, whilst protecting from extreme heat damage.

Bringing the stories to life

We captured everything in a one day, one location shoot. All three talent were in attendance, the schedule was brisk, and the interviews carefully planned.

Spreading the hair science story


shoot day




still images

Production Company: We Know Video
Photographer: Daniel Goode