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Big Bash League - Feel Alive


Big Bash League


Creative Campaign

Selling the Big Bash League experience

Post pandemic, it’s been more difficult to get people to attend live events.

We needed to convince Australians that the BBL’s unique sports-entertainment experience enlivens all the senses.

Makes you feel alive

It’s non-stop action, excitement and drama. The buzz of the crowd.
Colours of the teams. Skill of the players. Immersive spectacle.
High octane cricket. Fireworks.
These all stir human emotion – the vibrancy of life.

‘Feel Alive’ brings the very best of Big Bash to life.

Engaging Australia

We created over 1,500+ assets across TV, Radio, Out of Home, Digital, Social and Print, with a nationwide reach.

Influencer Content

Our influencers created content during the season, gaining 3.8 million views

Incredible results


Australia’s most-watched league of any sport on an average audience per game basis


1 million attendees across the season


Increase in viewership across all platforms

Production Company: Photoplay
Director: Melvin Montalban
Motion Graphics: Mighty Nice
Music & Sound: Rumble Studios