Turning Aperol Spritz into an Aussie ritual
AMI – National Finalist Data – Integrated Marketing Communications
Helping create Australia’s drink of the summer for 5 years running
Aperol Spritz and Apparent achieved phenomenal growth 5 years in a row.
Every year, we continued increasing awareness, whilst remaining exclusive and desirable.
We created a series of social campaigns aimed at shifting brand awareness and creating desire
We made social stories highlighting the perfect Aperol Spritz occasion
A Messenger-based chatbot to help our audience find out where to drink the perfect Spritz – or how to make one
Live Streams at the Australian Open, partnering with influencers to showcase the best of Club Aperol
Fit for platform content, such as vertical lifestyle images for Pinterest, and reels for Instagram
Ongoing audience participation, with contests that ran throughout summer, as well as asking our audience to post their own content using #aperolspritzau or #clubaperol