VISA

Client

VISA

Role

Strategy
Engagement
Design

Award

2017
AC&E – Finalist Data Visualisation

Transforming over 80,000 data points into a highly-visual and incredibly valuable sales tool

The Challenge

How do you take numbers on a page and transform them into something personal, tangible and highly visual?

This was the exact challenge from Visa: researching insight-based personas and translating mountains of data into digestible and relatable stories.

Our Approach

In total, we created seven demographic archetypes – each of which was formulated by research from data provided through 3,983 consumer interviews nationwide and 80,000 captured transactions.

These persona playbooks now play a highly influential role in Visa’s strategic decision making

From creating new products to informing marketing briefs and generating insights.

Next

Delivering strategy & creative across enterprise, education, healthcare and more

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