My Nikon Life

Client

Nikon

Role

CRM
Digital Strategy
Social Media Engagement

Inspiring, guiding and informing passionate photography enthusiasts of all levels.

Nikon came to us with a challenge. With a huge number of passionate advocates for their brand, they were seeking a solution to better nurture relationships with the photographic community, and drive further engagement.

Our Approach

Rather than develop a traditional CRM solution, we created a community celebrating photography across a breadth of passion points. Members of the My Nikon Life community can find inspiration, product information, retail specialists, individual training and a range of additional member benefits.

We’ve run the platform since 2010

Exploring the “Capture Tomorrow” brand positioning – the notion that Nikon inspires every photographic and video pursuit. Whether amateur or professional, capturing moments big or small, Nikon makes capturing tomorrow possible.