NSW Health

Client

NSW Health

Role

Educating the NSW public about the kilojoules in fast food.

The objective

Statistics indicate that 61% of Australian adults are overweight or obese, and that number is increasing. The NSW Government legislated that any quick service restaurant with more than 15 retail outlets had to show the kilojoule (kJ) count of the food items on their menu in the same size as the price point. The task was an education activity to promote kJ awareness – what they are, how kJ’s are consumed in food and how they are burnt through activity.

Our approach

Statistics indicate that 61% of Australian adults are overweight or obese, and that number is increasing. The NSW Government legislated that any quick service restaurant with more than 15 retail outlets had to show the kilojoule (kJ) count of the food items on their menu in the same size as the price point. The task was an education activity to promote kJ awareness – what they are, how kJ’s are consumed in food and how they are burnt through activity.

The Results

285,000App Downloads

#1In the App Store’s Health & Fitness category

23,000+Visits to site per month

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