Empowering children to write their own futures

Client

The Australian Literacy and Numeracy Foundation

Role

Social Media & Digital Strategy
Content Ideation & Production
CRM
Events
Merchandise Design & e-Store
CX/UX & Data Analytics

Awards

AGDA ‘Design for Good’ Merit Award

Helping ALNF raise language, literacy and numeracy standards

Literacy is freedom. It unlocks bright new worlds of possibility. Apparent has partnered with ALNF since 2019 to promote their important work, drive donations and help more Aussie kids write their own bright futures.

We’ve created campaigns for many of ALNF’s core programs, events, social media, CRM and partnerships. Our body of work includes a new e-store and apparel designs, creating new ways for donors to lend their support.

Alice Springs school concert with Baker Boy

The crowd went wild for the Literacy Festival

ALNF’s work with Gillen Primary School led to outstanding results for the students. To celebrate, Apparent helped ALNF promote and create content for a literacy concert featuring Indigenous hip hop artist Baker Boy.

We came up with the concept ‘Literacy is an All Access Pass’, along with a visual identity inspired by the organic shapes and colours found in Australia’s diverse landscape. Our photographer and social media gurus were on the ground to drive awareness – creating, capturing and posting content live from the event.

Results

30% increase in social ‘likes’

8% increase in donations

StoryKids podcast launch video

Storytelling outside the classroom

We created a launch video for ALNF’s StoryKids, a podcast bringing original children’s stories to life with celebrity guest narrators.

ALNF Online Store

We designed and refreshed the eCommerce store for ALNF, as well as apparel, to help drive donations.

Results

10% increase in ongoing sales since launch

Social campaign for ALNF’s 20th Birthday

20 years, 20 moments

We helped ALNF celebrate 20 years of making a difference with a social and CRM campaign showcasing 20 of their milestones.

Results

15% increase in donations

30% of these donors signed up as regular givers

Hype video to raise awareness

Subtext: Art for Literacy

We created a launch video for ALNF’s StoryKids, a podcast bringing original children’s stories to life with celebrity guest narrators.

Xmas donation drive: social & CRM

Giving the gift of literacy

Our Xmas campaign for ALNF encouraged the spirit of giving across Facebook, Instagram and eDMs.

Results

Fundraising ALNF’s most successful Christmas fundraising period to date

2x more donations compared to previous year

20%+ of donors were new

40% increase in average donation to over $90

Next project | Chartered Accountants ANZ

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