Watch what we do
Client
Grow with Google
Role
Content and comms strategy
Creative campaign
Visual identity
Website UX, design and copy
Paid and organic social
Opportunity for everyone
Computer science and coding will be the defining skills of tomorrow. Especially for women, people of colour, rural communities, and all those who are currently underrepresented in tech careers.
It starts with education
As the market leader in tech education, Google has the power to help bridge the equity gap by providing free resources and mentors for teachers to share these skills with their students.
So for Computer Science Education Week (December 4-12, 2023), we created a campaign and hero film – co-written and performed by New York City Youth Poet Laureate, Stephanie Pacheco – that declares students’ desire to learn computing skills, and invites the world to see what they do next.
Watch what we do
‘Watch what we do’ was our rally cry for teachers and students to have a voice and dream bigger by starting small.
We also told true stories of diverse students, teachers and mentors in computer science education – like Victor Acuna, a first-generation immigrant to the US who spent his school years visiting his local McDonald’s to access an internet connection so he could learn code.
Impact Story: Developers
Impact Story: Students
Impact Story: Teachers
Amplified from 9 Google brand social handles, we delivered a content ecosystem of: 1 hero video, 3 short stories, 3 landing pages, 14 display ads, a blog article, 6 social assets, emails, swag and training materials, with only a small scale budget.
