ESR
Client
ESR
Role
Branding
Website UX and Design
Creating space and investment solutions for a sustainable future
The ESR Australia brand has undergone a comprehensive refresh to create a consistent and cohesive look and brand voice in market that showcases their key commitments towards a more sustainable world, their customers and investors.
The new brand is a distinct visual and web experience that sets ESR apart in the category.
The design direction for ESR distills their brand purpose and personality into a visual tool kit. Building off the logo and brand colours, this identity presents ESR as progressive, ambitious and exciting.
We’ve modernised the ESR digital presence and increased engagement through a dynamic website with innovative features that streamline business operations, assist sales partners, and boost lead generation.
The redesign and rebuild of the ESR website ensures all the audience needs are met and creates a positive experience in order to optimise the audience’s next logical action.
The website is user-centric, accessible, desirable, intuitive and responsive, ensuring that it is easy to navigate and the content for all audience types is easily found.
Whether it’s building physical spaces, building the economy or building communities, the concept of building is in everything ESR does. We infused this idea throughout our brand toolkit.
