Empowering children to write their own futures
Client
The Australian Literacy and Numeracy Foundation
Role
Social Media & Digital Strategy
Content Ideation & Production
CRM
Events
Merchandise Design & e-Store
CX/UX & Data Analytics
Awards
AGDA ‘Design for Good’ Merit Award
Helping ALNF raise language, literacy and numeracy standards
Literacy is freedom. It unlocks bright new worlds of possibility. Apparent has partnered with ALNF since 2019 to promote their important work, drive donations and help more Aussie kids write their own bright futures.
We’ve created campaigns for many of ALNF’s core programs, events, social media, CRM and partnerships. Our body of work includes a new e-store and apparel designs, creating new ways for donors to lend their support.
Alice Springs school concert with Baker Boy
The crowd went wild for the Literacy Festival
ALNF’s work with Gillen Primary School led to outstanding results for the students. To celebrate, Apparent helped ALNF promote and create content for a literacy concert featuring Indigenous hip hop artist Baker Boy.
We came up with the concept ‘Literacy is an All Access Pass’, along with a visual identity inspired by the organic shapes and colours found in Australia’s diverse landscape. Our photographer and social media gurus were on the ground to drive awareness – creating, capturing and posting content live from the event.
Results
30% increase in social ‘likes’
8% increase in donations
StoryKids podcast launch video
Storytelling outside the classroom
We created a launch video for ALNF’s StoryKids, a podcast bringing original children’s stories to life with celebrity guest narrators.
ALNF Online Store
We designed and refreshed the eCommerce store for ALNF, as well as apparel, to help drive donations.
Results
10% increase in ongoing sales since launch
Social campaign for ALNF’s 20th Birthday
20 years, 20 moments
We helped ALNF celebrate 20 years of making a difference with a social and CRM campaign showcasing 20 of their milestones.
Results
15% increase in donations
30% of these donors signed up as regular givers
Hype video to raise awareness
Subtext: Art for Literacy
We created a launch video for ALNF’s StoryKids, a podcast bringing original children’s stories to life with celebrity guest narrators.
Xmas donation drive: social & CRM
Giving the gift of literacy
Our Xmas campaign for ALNF encouraged the spirit of giving across Facebook, Instagram and eDMs.
Results
Fundraising ALNF’s most successful Christmas fundraising period to date
2x more donations compared to previous year
20%+ of donors were new
40% increase in average donation to over $90
