Independent agency Apparent has expanded its media division, headed by former Naked Communications and Ikon executive John Halpin.

Publicis Media’s Phoebe Chan has joined as head of media and advertising operations while Jaclyn Ely has joined as client partner, media.

Apparent’s media division has seen 88% growth over the past 12 months across the agency’s integrated client base, according to a release from the agency.

Chan was most recently performance media operations director at Publicis Media. Fellow new appointee Ely, previously general manager at WPP agency Sibling, will sit within the client service team.

The Sydney agency, which has more than 120 employees, manages media duties for a number of existing clients including Cricket Australia, Campari Group,  Chartered Accountants ANZ and VMWare.

Apparent managing director, Suzy Smiley, said: “The ongoing growth of our media offering naturally compliments our customer experience expertise. Clients have been asking for integrated media planning and buying and we’re now able to deliver that with a dedicated and experienced media team.

“John is a highly experienced media specialist who’s worked at some of the most progressive agencies in the country and Phoebe and Jaclyn are both fantastic operators who understand how an integrated media offering needs to function.”

Halpin added: “We think of media as part of the customer experience, not a stand alone function. This changes everyone’s mindset and sees our media team working closely with creative to improve the effectiveness of our work throughout the campaign. The combination of Phoebe’s performance background and Jac’s integrated experience will only strengthen this approach as we scale.”

Apparent recently strengthened its creative team with the promotions of Michelle Turchini as its first executive creative director and Louise Acret to creative director.

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