Apparent has extensive experience in B2B marketing, with particular expertise in Account-Based Marketing, having delivered ABM programs for many of the world’s leading brands, including Google, IBM and Cisco.
Account-Based Marketing that delivers tangible results
Drive targeted business growth with Account-Based Marketing
Apparent’s tailored approach to ABM delivers a range of benefits for your business:
- Identify your most profitable prospects
- Expand existing customer opportunities
- Create a better pipeline
- Increase pipeline velocity
- Retain key customers
- Improve your ROI
- Deliver higher revenue
- Align sales and marketing teams around opportunities
Delivering outstanding results for IBM
As IBM Australia’s ABM partner, we have helped build their program from the ground up. In just one year, it helped the IBM team deliver over $900 million in pipeline, while client knowledge of IBM solutions increased 17% YoY and 9/10 accounts reported an improved perception of IBM.
900
in sales pipeline in 12 months
”Apparent are an extension of my team because they behave as an extension of my team. They take ownership for the results, they move with action, they move with agility, and what I get back is always better than expected.
Mike HulmeVP Marketing
Cisco CX
We helped launch Cisco CX, creating 6x increase in unique web traffic, 284% increase in net new sales bookings and 54% YoY new business growth.
InterSystems
Apparent targeted key contacts across the globe with precision and increased consideration +122% above the target.
Fleetwood
Within 3 months our pilot program targeting an industry segment received overwhelming enquiries.
Neo4j
Driving the foundational ABM programme for key accounts and clusters across the Americas.
Apparent targeted key enterprise accounts across Asia Pacific and Japan via an integrated campaign which saw a significant increase in leads across 45 accounts and a 65% ROI.
Chartered Accountants
Highly targeted comms to audiences saw an increase in revenue by 9% with a ROAS of 9.6: 1.
