With labour force participation rates for people with disability sitting idle for 20 years – and research indicating that this was largely due to unconscious bias in the recruitment process – we had the sizeable task of driving awareness within the NSW business community.
To shift perceptions and get on the radar of corporate leaders, we created a highly-targeted testimonial campaign that centred on a ‘challenge’ to the business community of NSW. More so, we asked organisations to take the pledge to ‘see the possibilities’ of employing people with a disability and discovering the benefits it can bring to their business.
By dispelling many of the existing misconceptions and hesitations employers may have had, 80+ organisations have since taken the pledge to consider employing people with disability. Our client has 10 incredible real life stories proving our strategic research, illustrating that employing people with a disability makes good business sense.
View all the success stories we created at www.seethepossibilities.nsw.gov.au/success-studies