Unlike their competitors, Pinnacle brands have limited marketing budgets with more focus given to pricing and distribution strategies. So we were set the challenge of increasing brand awareness, driving email subscriptions, and increasing social media followers without spending an entire quarter’s marketing budget.
We created a branded website for each of Pinnacle’s 11 liquor brands. Powered by the WordPress CMS, the websites were developed with a single responsive framework that could be repurposed for each brand. This allowed for each brand to maintain its own visual identity while being extremely cost effective.