Freedom Kitchens faced a challenge: with consumers doing more online research and being more informed than ever before – they are harder to pin down, with people visiting a site at least 12 times before going in-store. This is especially true when it comes to bigger purchases, like a new kitchen. We had to cut through the huge amount of information available online to engage this highly-informed audience and create new leads.
Starting with the creative platform of ‘Turn your house into a home’, we refreshed the Freedom Kitchens’ online environment. Consumers are now able to visualise their dream kitchen via new-look galleries that instantly engage and inspire. They can also opt in to receive a catalogue or book a free in-home appointment. With the use of pixel tracking and retargeting, we can also identify where each consumer is on their buyer journey. Then, we simply serve them the products they show interest in. Daily management of site content also gives Freedom Kitchens access to invaluable consumer behaviour data. And partnering with TV shows like The Block helps convert newly inspired customers at the peak of their interest. What’s more, end-to-end insight reporting, Google analytics analysis and A/B testing helps Freedom Kitchens stay ahead of what’s next.
- Reduction by 75% of cost per lead
- Conversion rates 150% increase
Reduction of cost per lead
Conversion rate increase